There is much hype about Supply Chain Control Tower in the ISV community as all the big guns race to build their version of the holy grail. As we see it, not all control towers are designed or created equal. There is a wide range of how software providers understand the idea and their ability to deliver software in the mid term. Sure, it's a big idea that finally has legs. The unprecedented levels of volatility demands a fundamentally more dynamic planning & response management paradigm that is network wide, not within the enterprise four walls. Making course corrections in real time with plans & assets that are in-flight indeed has great potential to cut waste and boost profitability. However, this requires network wide visibility & alignment as well as tightly coupled planning and execution across the entire network - which is a big ask. Read more.