Supply chains have survived the last 20 years with an incremental operational efficiency mindset. You were OK so long as you could do it just a bit faster and cheaper this year. The rules of the game have now fundamentally changed with omni-channel and products that go viral overnight thanks to social media. Combine this with ever-increasing customer expectations of product availability and fulfillment speed and improving your game approach will no longer cut it, you need to fundamentally change your game. Read more.