Omni-channel Commerce: why it is not such good news for supply chains and what you need to win.

Supply chains have survived the last 20 years with an incremental operational efficiency mindset. You were OK so long as you could do it just a bit faster and cheaper this year. The rules of the game have now fundamentally changed with omni-channel and products that go viral overnight thanks to social media. Combine this with ever-increasing customer expectations of product availability and fulfillment speed and improving your game approach will no longer cut it, you need to fundamentally change your game. Read more.